Frustrated with the inconsistency and lack of durability in existing pickleballs, Life Time’s founder and CEO, Bahram Akradi, made a bold move. The upscale fitness company has unveiled what they are calling “the ultimate pickleball,” set to revolutionize the sport. By taking matters into their own hands, Life Time is aiming to address a long-standing issue within the pickleball community.
Akradi’s decision to create a superior pickleball stems from a desire to enhance the playing experience for enthusiasts. With pickleball rapidly gaining popularity in the United States, Life Time is positioning itself as a key player in the sport’s growth and development. By introducing an exceptional pickleball product, the company is not only catering to current players but also attracting new audiences looking for a high-quality experience.
Life Time’s dedication to pickleball is evident in its ambitious growth plans. The company boasts over 700 permanent pickleball courts across its “athletic country clubs” and aims to reach 1,000 courts by 2025. This expansion reflects Life Time’s commitment to providing top-notch facilities and experiences for pickleball enthusiasts. With a focus on consistency and quality, the company is setting a new standard in the world of pickleball.
Akradi’s substantial investment of $50 million to $100 million in pickleball underscores Life Time’s belief in the sport’s potential. By channeling resources into professional tournaments and partnerships with industry leaders like Lululemon, Andre Agassi, and Ben Johns, the company is solidifying its position as a driving force behind pickleball’s rise. With a keen eye on innovation and growth, Life Time is poised to shape the future of pickleball.
Life Time’s foray into creating the ultimate pickleball marks a significant development in the sport’s evolution. By addressing critical issues and investing in innovation, the company is elevating the pickleball experience for players worldwide. With a strategic expansion plan and a commitment to quality, Life Time is leading the way in taking pickleball to new heights.