On December 14th, 2024, Circle of Games (COG) officially entered the MENA gaming market with an impactful launch event at the Global Game Show in Dubai. Supported by Nazara, a respected name in the gaming industry, COG is poised to redefine how casual gamers experience their favorite titles by incorporating innovative Web3 technology. The grand occasion not only marked the company’s entry into this diverse and rapidly growing market but also showcased its commitment to blending traditional gaming with the emerging blockchain landscape.
The presence of industry luminaries, including Yat Siu, the Chairman of Animoca Brands, laid the groundwork for a discussion around the future of gaming. Siu’s keynote emphasized the importance of bridging conventional gaming modalities with blockchain technology, a union that COG aims to perfect. As the spotlight shone brightly on COG’s ambitious offerings, attendees got a glimpse into a future where casual gaming meets decentralized technology, setting the stage for transformative growth in user engagement and experiences.
One of the highlights of the event was the revelation of COG’s extensive lineup of games. Titles such as Ludo, Fruit Slash, Bubble Shooter, Chess, and 8-Ball Pool exemplify the platform’s commitment to accessibility and entertainment, appealing to a wide audience. With six games already available and plans for at least four additional titles before the end of Q1 2025, COG aims to cater to both seasoned gamers and newcomers alike. This approach is intended to create a welcoming environment that encourages players to explore new gaming possibilities within the Web3 context.
The company’s ambitious user acquisition goals signal its eagerness to make a significant impact in the region. As of now, COG boasts over 500,000 registered users and aims to reach 25 million by the close of 2025. Such goals reflect a more extensive strategy that resonates not only with casual gaming enthusiasts but also with those interested in the benefits of blockchain technology, thus promoting inclusivity in their gaming ecosystem.
The launch event also underscored the value of strategic partnerships in COG’s growth strategy. Collaborations with leading companies in various sectors grant COG access to a combined user base exceeding 500 million across over 50 countries. This network not only enhances COG’s competitive edge but also facilitates accelerated user acquisition through established channels.
Participants at the event experienced live demos showcasing multi-chain integrations, seamless navigation, and engaging gameplay, all designed to enhance the overall user experience. Rabilal Thapa, CEO and Co-Founder of Circle of Games, articulated the company’s vision during the event, affirming that their comprehensive ecosystem, alliances, and a talented team uniquely position COG for success in the gaming sector.
Circle of Games has laid out a clear roadmap for its regional expansion. Following its successful launch in the UAE, COG plans to venture into Saudi Arabia, Kuwait, and Bahrain in early 2025, with subsequent expansions into Turkey, Egypt, and Morocco slated for mid-2025. The company aims for aggressive user growth, projecting 7.5 million users by 2025, 18 million by 2026, and hitting the 25 million mark by 2027. Such targets reflect COG’s determination to not just survive but thrive in the highly competitive landscape of Web3 gaming.
As Circle of Games forges ahead, the implications of its innovative approach could set new benchmarks for the gaming industry. By harnessing the benefits of blockchain, the organization is not only shaping the future of casual gaming but also constructing a dynamic ecosystem where traditional gamers and Web3 enthusiasts converge. With its ambitious and well-planned strategies, COG appears ready to make significant waves in the MENA gaming market, ensuring its position as a leader in redefining the casual gaming experience for participants around the globe.