The 2024 Olympics and Paralympics in Paris set a high standard for future summer Games, including the upcoming 2028 event in Los Angeles. Los Angeles Mayor Karen Bass expressed her anxiety about the preparations needed for the Games, emphasizing the importance of improving the city to host such a significant international event. She highlighted the plans to enhance public transportation by encouraging viewers to use buses and subways instead of cars to access the venues. Additionally, efforts are being made to address issues like street homelessness and traffic congestion by building more housing units and adjusting work schedules to reduce commuting during peak hours. The city is aiming to collaborate with neighboring cities to ensure successful infrastructure development for the Games.
While Los Angeles is not constructing new permanent venues for the 2028 Games, organizers face challenges in utilizing the city’s landmarks effectively. Unlike Paris, which showcased famous locations like the Eiffel Tower for specific events, Los Angeles must find innovative ways to incorporate its iconic sites into the Games. LA 2028 President Casey Wasserman emphasized the need to capitalize on the city’s unique features and culture to create a memorable Olympic experience. The Hollywood Sign, a symbol synonymous with Los Angeles, was temporarily transformed for the Olympic Torch handover ceremony, illustrating the creative possibilities for integrating city landmarks into the event.
Actress Jessica Alba, a board member of the Los Angeles 2028 committee, emphasized the city’s rich cultural diversity and vibrant industries, including entertainment, fashion, and cuisine. She envisioned the Games as a global platform to spotlight Los Angeles’ unique attributes and showcase them to an international audience. Alba described the city as a central character during the Olympics, highlighting the opportunity to celebrate its cultural richness through various events and presentations. The Games are seen as a chance to promote Los Angeles as a dynamic and diverse destination for visitors from around the world.
The 2028 Olympics in Los Angeles present both challenges and opportunities for the city to demonstrate its capabilities on a global stage. The preparations underway, from infrastructure improvements to cultural showcases, reflect Los Angeles’ commitment to hosting a successful and memorable event. By leveraging its distinctive landmarks and cultural assets, the city aims to leave a lasting impression on athletes, spectators, and viewers worldwide. As the Games approach, the excitement and anticipation surrounding the event continue to build, signaling a promising future for Los Angeles as a host city for the 2028 Olympics.